System: Analytical Processing System, Predictive Modeling Platform, Behavioral Analytics Platform

Actor: Decision Makers, Product Managers, Data Analysts, Marketing Team

Scenario:

The marketing team in an organization wants to employ behavioral analytics to target new customers and improve productization.

The current marketing strategies lack personalization and insights into customer behavior.

Data analysts collaborate with the marketing team and use the behavioral analytics platform to analyze customer behavior, identify preferences, and uncover patterns.

The marketing team then uses these insights to target new customers effectively, personalize marketing campaigns, and improve productization based on customer needs.

By employing behavioral analytics, the marketing team can enhance customer targeting, increase customer acquisition, and deliver more tailored products and services.

Use Case

Use Case Name: Employ Behavioral Analytics to Target New Customers and Improve Productization

Primary Actor: Marketing Team, Data Analysts

Goal: To employ behavioral analytics to analyze customer behavior, target new customers, and improve productization.

Pre-conditions: Customer behavior data for analysis is available.

Post-conditions: Marketing strategies are personalized based on insights from behavioral analytics, leading to improved customer targeting and productization.